"Never underestimate the power of a girl with a book."
- R.B.G.
Aubre and her daughters at LA Times Festival of Books.
what we're all about
Gender Equality
Make STEM a safe and welcoming space for all girls while normalizing women in STEM. Close the gender, wage, and diversity gap for all women.
Diversity
Highlight diversity in STEM to provide 'window' (I peek into someone else's life) and 'mirror' (I see myself in this person's life) perspectives to all girls.
Scientific Thinking
STEM activities encourage readers to take action and apply scientific principles to their everyday lives.
Female Leadership
Introduce girls (and boys!) to real-life, modern, female role models who are educated professionals, leaders, and explorers.
Global Mindset
Encourage kids to be curious and kind, to embrace differences, and to think beyond their own borders.
Statistics We Want to Change
13%
of engineers are women, according to the Society of Women Engineers. This is up from 9% in 1993.
50%
of the U.S. workforce is female, and yet they only make up of 27% of the STEM workforce, according to the U.S. Census Bureau.
69%
of the STEM workforce is white, which is an overrepresentation relative to their total share of the workforce, according to Pew Research.
24%
of women make up the gaming industry while half of gamers are women. It's a $56.9 billion industry—bigger than movies and music combined, according to NPD group.